Towards the end of the the 2000 decade, I saw Hip-Hop start to evolve. Well, somewhat evolve. Evolve into what you ask? At the end of the 90s decade, the "lyrical" form declined and resorted to rhymes. What the hell is the difference? Well, rhymes are just words...rhyming together. No punchlines, no creative meaning, no thought of any type of brilliant wordplay throughout commercial Hip-Hop (if you notice I said "commerical" Hip-Hop, NOT "underground" Hip-Hop). Although, you have heavy hitters that are still on their lyrical "swag" (that word should be disposed of, maybe I shouldn't have used it) like Jay-Z, Nas, Eminem, all members of the Wu-Tang Clan and some good handful of "emcees" (that's the only ones I can think of at this moment so don't scold me).
I remember KRS-ONE stated that we are in the ICE AGE (all the "bling" bling" of diamonds and excessive use of money if you didn't catch that) and one of these days, the art form of lyricism will come back causing everything to grow that was once covered in ice. I truly believe that lyricism is coming back. Not as a big impact that I imagined but I've noticed big time rappers turning into creative emcees. I'll be honest, there are a few emcees during the decade of 2000 that were witty with their lyrics but it was overshadowed by diamonds, crunk music, autotune, rims, cars...I can go on with this. One rapper turned emcee that surprised me was Lil' Wayne. Never did I think that this dude would sell over a million copies of his album "The Carter 3" and get featured in almost everyone's song by using interesting wordplay. Actor turned emcee, Drake, has initially marked the world with his simple and lyrical grammar allowing him to be recognized as the emcee to make it big without putting out an album. There are more emcees that I can mentioned but the super emcee group "Slaughterhouse" (Joe Budden, Crooked I, Joel Ortiz, Royce da 5'9") have been creating a buzz in the music industry by forcing their lyrical arsenal onto the world.
Lyrics has always been a great part of Hip-Hop. Let me rephrase that "Creative" lyrics has always been a part of Hip-Hop. Don't get me wrong, I do like the occasional rappers rhyming about nothing but as always, there has to be a balance. Ordinary rhymes have been tipping the scale for too long, causing Hip-Hop to fall on its butt while the media laughs. Hip-Hop has been stagnant, feeding onto excessive material things. It's proably one of the distractions causing these "rappers" to rhyme about nothing. The art of lyricism will slowly but surely come back to the forefront. Some say that Hip-Hop isn't music, it's just people saying words over a loud song with looping beats. If they said that to me during the decade of 2000 (which they probably did), I would agree but it's a whole new decade. We'll see what happens.